1/15/2023 0 Comments Sanity 39m series iconiq![]() ![]() “Sanity has created the hero product for building innovative product experiences, with an impressive developer-oriented approach to content delivery and a personalized product experience that breaks down silos for content creators, marketing, and developer teams. At the same time, developers are increasingly leading the adoption of new technologies and holding the keys to adapt effectively to this shift,” said Doug Pepper, general partner at ICONIQ Growth. “In an era of digital globalization, companies must rapidly deliver complex, multi-channel, and engaging digital experiences to reach customers wherever they are. Developers love it, and companies do too because it makes it easy for business users to collaborate with devs on customer-facing projects. This makes content programmable by developers and enables them to automate and enrich content automatically using business logic and algorithms. What makes Sanity different is that it treats content as data. It lets people create completely custom interfaces and content workflows while Sanity’s real-time API lets you deliver content from a single source to any channel, device, or product. In the past year, the company tripled its customer base, more than doubled its team, and doubled its annual revenue as brands like Unilever, Sonos, Figma, Netlify, and Flex use Sanity to accelerate digital initiativesįounded in 2016 by Even Westvang, Magnus Kongsli Hillestad, Oyvind Rostad, and Simen Svale Skogsrud, Sanity is a software platform designed for delivering structured content to products and devices. Nearly 100,000 developers, marketers, content creators, and product professionals use Sanity to manage and launch customer-facing digital initiatives, including brands like National Geographic, Puma, Invision, Datastax, and Brex. The latest funding comes less than a year after its $9.3 million Series A fundraise in October 2020. In conjunction with the funding, Sanity also announced that ICONIQ Growth General Partner Doug Peppe has joined its board of directors. Peppe also has a track record of early bets on strong B2B software players like Canva, Braze, Datadog, and Airtable. The round, which brings the company’s total funding to $51.8 million since its founding in 2016, was co-led by ICONIQ Growth with venture capital firms Lead Edge Capital, Threshold Ventures, Heavybit, and Alliance Venture. ICONIQ Growth General Partner Doug Peppe was the first investor in Marketo before its acquisition by Adobe for $4.75 billion in 2018. Sanity, a provider of a unified content platform that helps brands treat content as data for transformative digital experiences, announced today that it has raised $39 million in Series B funding led by the VC that bet early on Marketo, Canva, and Airtable. ![]()
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